SEO Tip of the Day #4

Do you sell products on your website? If e-commerce is your thing, make sure you don't use a manufacturer's generic description when listing your products. Google will still index your pages, but you will get penalized for having duplicate content, since every other retailer will be using that same description.

A better option would be to write your own product copy (starting with the most popular products first), and writing a very descriptive, original outline of the product containing keywords people will be likely to search, especially if the product has a somewhat ambiguous name.

For instance, a USB key can call be a flash key, flash drive, thumb drive, pen drive, or portable hard drive. Including these synonyms in a relevant way to the reader will boost your Google rating and subsequently, sales.