Monday, May 21, 2007

SEO Tip of the Day #2

META tags used to be the standard for tricking search engines into thinking your website had relevant content. These days the stakes are higher, and many search engines are smart enough to not only figure out what's displayed on your page, but whether it's white-on-white or a similar trick to try and fool it. The old trick of having a large block of invisible text at the bottom of your page won't work these days, Google is too smart to index that stuff.

Try placing important key words at the top of your pages, the larger the font the better. Heading tags () fell out of popularity in web design in the late '90's, but with CSS they are important tools for letting a search engine or RSS feed reader know what's important and big on a page. A short description of your page with keywords relating to your content will help with the relevancy and frequency of indexing by search engines!

4 comments:

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Anonymous said...

Thanks for writing this.