SEO Tip of the Day #4

Do you sell products on your website? If e-commerce is your thing, make sure you don't use a manufacturer's generic description when listing your products. Google will still index your pages, but you will get penalized for having duplicate content, since every other retailer will be using that same description.

A better option would be to write your own product copy (starting with the most popular products first), and writing a very descriptive, original outline of the product containing keywords people will be likely to search, especially if the product has a somewhat ambiguous name.

For instance, a USB key can call be a flash key, flash drive, thumb drive, pen drive, or portable hard drive. Including these synonyms in a relevant way to the reader will boost your Google rating and subsequently, sales.

SEO Tip of the Day #3

Trading links is a great way to increase your Google PageRank. The more incoming links you have to your site featuring favorable keywords, the higher up your page will be when someone uses those keywords as a Google search.

Don't have anyone to trade links with? Drop me a comment!

SEO Tip of the Day #1

Wonder why you haven't seen frames on a serious website since 1998? They are TERRIBLE for search engines! Search engine spiders like to crawl HTML pages, and frames-based sites just don't offer much real content. Each "frame" is its own destination page, and they won't necessarily be crawled because of the algorithms Google uses to index websites (namely, keywords).

If you do insist on using frames on your website, use some type of CGI content delivery system to offer both a frames and no-frames version of the site, updated simultaneously.

Here's some additional reading on the subject:

• Weballey - frames - bad things
• Exactly WHY are frames bad?