Free Word-of-Mouth marketing book

BzzAgent's Dave Balter has written a free Word-of-Mouth marketing book called The Word of Mouth Marketing Manual Volume II. I'm a BzzAgent myself, so I was given exclusive access to the book as soon as it was released. If you've ever wondered about social marketing, you should give this book a read, as it gives great insight into how to create authentic buzz without relying on surreptitious schemes or sleazy tricks.

The good news is that you can download the book free! I chose to grab it from Seth Godin's blog, since he's my favorite marketing writer and he's acting as one of the 'distributors'. You can buy the book from Amazon as well, but the author is choosing to use his own WOM tactics to promote it free online, so you should take advantage while you can.